Chomble reimagines junk food for pets — turning nostalgic snack-time favorites into better-for-you treats made with real, human-grade ingredients. Playful in spirit and purposeful in formulation, every product delivers the fun pets crave without the junk they don’t need.
Story/ Concept
For this project, we were tasked with developing a full pet‑products brand system, including three solid products, two powders, and two liquids.
As a pet paw-rent myself, the concept was sparked by watching what my brother often fed his dog – cheese puffs, chips, even sour candies. It made me wonder how those “human snacks” could be reimagined into something fun, familiar, and comforting, but actually made with real, high‑quality, pet‑safe ingredients.
Objective/ Personal Goals
